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Case Studies
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Affinity Public Relations was engaged by clinical psychologist, Professor Amanda Gordon to increase her media profile – and establish Professor Gordon as the media’s go-to expert psychologist when a story breaks.
STRATEGY
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Profiling expert psychologist
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Executing topical content
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Content generation for key dates such as R U Ok Day, National Psychology Week etc
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Hijacking news stories by proactively offering the clients’ expert opinion
RESULTS
 Prof Amanda Gordon on Studio 10 |  Interviewed in Sunday Telegraph on the obesity crisis |  |
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 |  Interview with Prof Amanda Gordon |  With Prof Amanda Gordon |
 Expert commentary with Prof Amanda Gordon |  Building resilient kids |  Prof Amanda Gordon |
 Snore and Peace |
In under a year, Affinity Public Relations has been able to successfully increase Armchair Psychology and Professor Gordon’s media profile and she is now regularly sought after for her expert opinion. We have leveraged her opinions and insights, which has translated into consistent media coverage across radio, print, TV and online.
These opportunities have included A Current Affair, Channel 10 TV news, regular appearances on Studio 10, multiple stories in the Daily and Sunday Telegraph – and affiliate newspapers nationwide, radio interviews on Southern Cross Austereo, Radio 2GB and Macquarie Media network. Additionally, we have secured coverage in major women’s magazines including Marie Claire, Woman’s Day, That’s Life, Women’s Health Magazine and online including Mamamia, The Huffington Post and The New Daily.