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Case Studies



Affinity Public Relations was engaged by clinical psychologist, Professor Amanda Gordon to increase her media profile – and establish Professor Gordon as the media’s go-to expert psychologist when a story breaks.


  • Profiling expert psychologist

  • Executing topical content 

  • Content generation for key dates such as R U Ok Day, National Psychology Week etc

  • Hijacking news stories by proactively offering the clients’ expert opinion 


Prof Amanda Gordon on Studio 10

Prof Amanda Gordon on Studio 10

Prof Amanda Gordon

Interviewed in Sunday Telegraph on the obesity crisis

Prof Amanda Gordon on reality tv
Amanda Gordon on sex
Ask the psychologist on Christmast
BW magazine on sports role models
Amanda Gordon interviewed on Ch 10
Prof Amanda Gordon on Woman's Day
Women's Fitness magazine
Marie Claire guide to binge TV

Interview with Prof Amanda Gordon

Ten Eyewitness News

With Prof Amanda Gordon

Australian Women's Health

Expert commentary with Prof Amanda Gordon

That's Life

Building resilient kids

Sex Survey Secrets

Prof Amanda Gordon

Daily Telegraph feature

Snore and Peace

In under a year, Affinity Public Relations has been able to successfully increase Armchair Psychology and Professor Gordon’s media profile and she is now regularly sought after for her expert opinion. We have leveraged her opinions and insights, which has translated into consistent media coverage across radio, print, TV and online.


These opportunities have included A Current Affair, Channel 10 TV news, regular appearances on Studio 10, multiple stories in the Daily and Sunday Telegraph – and affiliate newspapers nationwide, radio interviews on Southern Cross Austereo, Radio 2GB and Macquarie Media network.  Additionally, we have secured coverage in major women’s magazines including Marie Claire, Woman’s Day, That’s Life, Women’s Health Magazine and online including Mamamia, The Huffington Post and The New Daily. 

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